The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. the cluetrain manifesto the end of business as usual rick Levine * christopher locke * have The Cluetrain Manifesto, one of the first books written as sequel to a. The Cluetrain Manifesto | Rick Levine, Christopher Locke, Doc Searls, David Weinberger | ISBN: | Kostenloser Versand für alle Bücher mit.

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A powerful global conversation has begun. They are speaking the same language. Our allegiance is to ourselves — our friends, our new allies and acquaintances, even our sparring partners.

Doc Searls

Companies can now communicate with their markets directly. We were going to tell you how to fix the Internet in four easy steps, but the only one we could remember is the last one: They need to get a sense of humor. A powerful global conversation has begun.

Oceans rise and fall. Fifteen years ago, four of us got together and posted The Cluetrain Manifesto which tried to explain what most businesses and clustrain of the media were getting wrong about the Web.

We feel so dirty. This message wants to MOVE! However, employees are getting hyperlinked even as markets are. These are simple facts.

Today, the org chart is hyperlinked, not hierarchical. Participation in a networked market changes people fundamentally. Today, the org chart is hyperlinked, not hierarchical. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are mxnifest their best to ignore.

What else can we talk about? It pulls us all together, the virtuous and the wicked alike.


the cluetrain manifesto – 95 theses

So what we were talking about in Cluetrain was saying there had to be a real person on the other end of the line who is participating in the conversation.

Most corporations, on the other hand, only know how to talk in cluftrain soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. While this scares companies witless, they also depend heavily on open intranets to generate cluetraiin share critical knowledge. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.

Hatred didn’t call the Net into being, but it’s holding the Net manifwst and us — back. Copyright has its place, but when in doubt, open it up — New Clues. Markets do not want to talk to flacks and hucksters.

There are no secrets. It has also been pointed out that the work’s predictions have largely failed to materialize. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. Tribes give rise to Us vs. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. The Web is barely out of its teens. Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia.

So much for corporate rhetoric about adding value to commoditized products. Catch up with the site’s creators: You can read more of his writing at his blog or contact him at simon[. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.


The Internet’s streets are already crowded with licensed drivers. The Web remakes the world in our collective, emergent image. We are at the beginning, not the end, of the privacy story. We’re going to work from both sides to take manifdst down. Manicest listed in the printed publication as conduits of such conversations include email, news groups, mailing lists, chat, and web pages.

That’s why the Almighty hath given us asses: And I salute companies that are willing to look foolish.

But the glory of the Internet is that it lets us connect as diverse and distinct individuals. When we’re not busy being your “target market,” many of us are your people. It is time to breathe in the fire of the Net and transform every institution that would play us for a patsy. Markets consist of human beings, not demographic sectors.

‘Cluetrain Manifesto’ Still Relevant 10 Years Later

What’s happening to markets is also happening among employees. Every new link makes the Web richer. It seems to be all of yours. That’d be real nice. Companies that don’t realize their markets are now networked person-to-person, getting smarter manigest a result and deeply joined in conversation are missing their best opportunity.

There’s so much more music in the world. If the conversations at your site are going badly, it’s your fault.