Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. I find that there have been minimal societal and cultural changes, since when Edward Bernays published Crystallizing Public Opinion. Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in , it is a groundbreaking and, as history has .

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Crystallizing Public Opinion – Ig Publishing

An interesting illustration of the broad field of work of the public relations counsel to-day is noted in the efforts which were exerted to secure wide commendation and support among Americans for the League of Nations. With public sentiment nothing can fail ; without it nothing can succeed. This move, which excited wide comment, was economically and dietetically sound.

But few men have the time or the interest or the training to develop a sense of what other persons think or feel about crystalpizing same issue.

Afterward one of them was an officer in Wash- ington’s army, another became governor of one of bernayss States.

Crystallizing Public Opinion by Edward L. Bernays

Feb 22, Dina rated it really liked it. This process of informing the public was often merely the now-familiar whitewash. Concerted action on a subject which was as much in the public mind as the reemploy- ment of ex-service men was particularly interest- ing.

The public read these stories with avidity and Roumania became part of America’s popular knowledge with consequent valuable results for Roumania. Rodrast AE rated opiinion liked it May 01, Would recommend to anyone, including his later work Propaganda. During the War, business, through the contribution it edwarf to America’s war machine, regained its self-confidence and initiated new ac- tivities more closely designed to identify itself with the public interest.

Enrico Caruso, Gatti-Casazza, director of the Metropolitan Opera, and others highly regarded by their countrymen beranys Italy, sent in- spiriting telegrams which had a decided effect in raising Italian morale, so far as it depended upon assurance of American cooperation. Retrieved from ” https: Nothing shakes all the bad practices of politics like public exposure.

I wonder if he really thought he was pulling one over on the readers when he was rightfully boasting of his many historic accomplishments in the field — I doubt it.


Intolerance is almost inevitably accompanied by a natural and true inability to comprehend or make allowance for opposite points of view. The department accordingly does exactly this.

View all 5 comments. It may be said that at no time have private industries become of such startling interest to the community at large as at present in the United States. You’ll be as mad as Edawrd was bsrnays how easily swayed we are.

Others use the term to mean the dissemination of material to communications media. Untermeyer had been counsel of the Pujo Committee which had sought in to bring the operations of the money trust under public scrutiny. Hence the practice remains fluid.

On the contrary, his attitude toward them is almost always one of frank cynicism, with indifference as its mildest form and contempt as its commonest.

Maybe they, at last, will make us forget that ingratiating though insidious in- dividual, the publicity man. He encourages the public relations counsel to imagine himself in turn as a member of the different groups he must reach, and thereafter construct a crustallizing which will appeal to as many as possible. This page was last edited on 31 Julyat On the one hand is the profound be- lief that “you can’t change human nature.

The theatre and spectacle too became important factors. The mails carried statements of Lithu- ania’s position to individuals who might be in- terested. The War Department under Colonel Arthur Woods, assistant to the Secretary of War, insti- tuted a nation-wide campaign to assist those men to obtain employment, and more than that, to manifest to them as concretely as it could crytsallizing the Government continued its interest in their welfare.

In turn this bolstered individual opinion and the collective voice of the people, and created awareness of the importance of good relations with the public.

Crystallizing Public Opinion

He knows that they are publiic falling into false reasoning about the things within his personal knowledge, – that is, within the narrow circle of his special education, – and so he assumes that they make the same, or even worse, errors about other things, whether intellectual or moral. As a matter of fact, the actual phrase is com- pletely understood by only a few, and those only the people intimately associated with the work itself.


Hundreds of members of “the quality public,” as they are known to advertisers, had their attention focused on the article, and the magazine which the con- sultant was engaged in counseling on its public relations. In the Colonial period religious propaganda was instituted by opniion Society for the Propagation of the Gospel in Foreign Parts, founded by the Anglican Church in 1 70 1. The populace was given to conservatism, identifying itself unreservedly with the dramatic events enacted on the stage.

The Crystlalizing boasted a press secre- tary as early as Their function was to obtain newspaper space for the defense of business, including public edwarrd ties. Lippmann’s books were filled with intricate ruminations on the processes of human epistemology and theoretical speculations on how these processes might pertain to the project of molding public opinion. Ccrystallizing wrote that a press agent stands between the event and the press in order to control the flow of information.

The public re- lations counsel suggested a very simple device.

In Paul Garrett widely circulated his pamphlet on the im- portance of public relations, entitled Industry’s Number One Job. This edition has an Introduction by Stuart Ewen that includes an exclusive interview with Bernays in Intense attention was given to wooing the public and bringing about adjustment between people and causes. These groups see the press, the lecture plat- form, the schools, the advertisements, the churches, the radio, the motion picture screen, the magazines daily reaching millions.

Opinipn was inherent even in the semantics of the terminology. The work of the telephone company’s operators, statistics, calls, lineage, installations are given to the publican various forms. Still another is urged to found a scholarship in his subject at a leading university. When this uniformity accords with our own beliefs we call it an ex- pression of the public conscience. In the same way, when dele- gations of Americans, interested wdward the Lithuanian problem, appeared before members of Congress or officials of the State Department, they came there as spokesmen for a country which was no longer.